Winner, CCCC Outstanding Book Award in the Edited Collection Category, 2018

With the election of our first black president, many Americans began to argue that we had finally ended racism, claiming that we now live in a postracial era. Yet near-daily news reports regularly invoke white as a demographic category and recount instances of racialized violence as well as an increased sensitivity to expressions of racial unrest. Clearly, American society isn’t as color-blind as people would like to believe. In Rhetorics of Whiteness: Postracial Hauntings in Popular Culture, Social Media, and Education, contributors reveal how identifications with racialized whiteness continue to manifest themselves in American culture.

The sixteen essays that comprise this collection not only render visible how racialized whiteness infiltrates new twenty-first-century discourses and material spaces but also offer critical tactics for disrupting this normative whiteness. Specifically, contributors examine popular culture (novels, films, TV), social media (YouTube, eHarmony, Facebook), education (state law, the textbook industry, dual credit programs), pedagogy (tactics for teaching via narratives, emotional literacy, and mindfulness) as well as cultural theories (concepts of racialized space, anti-dialogicism, and color blindness). Offering new approaches to understanding racialized whiteness, this volume emphasizes the importance of a rhetorical lens for employing whiteness studies’ theories and methods to identify, analyze, interpret, and interrupt representations of whiteness.

Although whiteness studies has been waning as an active research field for the past decade, the contributors to Rhetorics of Whiteness assert that it hasn’t lost its relevancy because racialized whiteness and issues of systemic racism persist in American society and culture today. Few whiteness studies texts have been published in rhetoric and composition in the past decade, so this collection should quickly become mandatory reading. By focusing on common, yet often overlooked, contemporary examples of how racialized whiteness haunts U.S. society, Rhetorics of Whiteness serves as a valuable text for scholars in the field as well as anyone else interested in the topic.

When Gorgias, Plato, and Aristotle were discussing and defining rhetoric in ancient Greece, many students in China, including Sun Bin, a descendent of Sun Tzu, who wrote The Art of War, were learning the techniques of persuasion from Guiguzi, “the Master of the Ghost Valley.” This pre–Qin dynasty recluse provided the basis for what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, this translation of the received text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In “Guiguzi,” China’s First Treatise on Rhetoric, Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance for the study of Chinese rhetoric and communication and yet is little known to Western readers.

Wu’s translation includes footnotes that incorporate both past and present scholarly commentary, and is accompanied by a prefatory introduction that situates Guiguzi in the sociopolitical and cultural realities of ancient China, and a glossary of rhetorical terms used in the treatise. Swearingen presents a comparative study suggesting the similarities and differences between emerging Greek and Chinese rhetorics during the same period, including the cultural contexts of warring states and emergent empires that surrounded each.

“Guiguzi,” China’s First Treatise on Rhetoric combines a new translation of a historically significant text with scholarly analysis and critical apparatus that will contribute to the emerging global understanding of Chinese rhetoric and communication.